Am no avid reader. But this magazine did catch my attention on the 1st go. My initial attraction was for the covers and the lovely plush matte finish of the paper. But usually this facination just follows the say that beauty is only skin deep :).
I was surprised to see a magazine with most articles to my taste. I love reading (and to some end writing) articles that motivates by making you think. This magazine scores in that aspect very well.
The wide array of different facets of life these guys cover in their magazine make it quite interesting for most people. Be it professional, personal or even social, they have article that would make you think. Or rethink that which you already have, but muffled for the lack of attention.
More so I found the articles to be assertive over my convictions, beliefs and values. The best motivation for an individual are those people with similar tenets and expressions. And for such people the views of other such individual can be quite insightful towards refining one self. Even the greatest self-motivated individual slowly starts breaking amidst a bunch of insipids over time.
The social articles seem to revolve around an aura of south-indian lifestyle. Being critical over the follies of our lifestyle in a positive manner, was another reason for my inclination. It doesn't breed a new culture influenced from elsewhere but rather the very culture that surrounds me in a contemporary setting.
Definitely the best part of the magazine is its pricing. I find the pricing to be very reachable considering the quality of articles they give. I ain't gonna miss another edition of the tabaloid. But I'd suggest you lay hands on a copy in the stands before you subscribe.